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Leading Direct Response Marketing Agency
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CASE STUDIES:
Leading Direct Response Marketing Agency
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Hot Integration Topics
Case Study Summary
Industry
Communications and Media
Endpoints
Flatfiles, GreatPlains, MS Exchange, salesforce.com
Business Problem Solved
Sales Order Integration
Business Problem
Replacing mainframe-based applications for Orders, Quoting, and Workflow with salesforce.com
Each salesperson sends data differently:
Lack visibility into order process
Eliminate manual re-keying of data and synchronize information with Salesforce
Competing Technologies
Pervasive and BizTalk rejected because they would have needed more resources to implement
Solution
Cast Iron integrates customer and order information from existing documents into Salesforce
No Coding
to complete entire project
Results
Entire project completed in 20 days
Complete visibility into order process
Able to handle all file and data formats needed
without any customization
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